History & Art with a Vintage Flair!
Tuesday, March 18, 2025
Registration deadline is Friday, February 21
Just 55 miles south of Madison, is a gem of a city. Beloit is an active and vibrant community and the scene of our next great adventure!
Since its inception, Beloit has seen nearly 180 years of American history unfold. The town played a role as a way station on the Underground Railroad and actively participated during the Industrial Revolution thanks to the ingenuity of its citizens. Fast-forward a century to find Beloit’s workforce helping to meet production demands during WWII. During this time, the invention of Korn Kurls made big waves in the food industry. Innovation is still thriving in Beloit; only now, there’s a little more fun involved. Tech-savvy, forward-thinking businesses are building their enterprises in the little town that could.

We begin our day’s adventure with visits to two museums on the Beloit College campus. Beloit College was chartered by a group of educated, innovative New Englanders in 1846—two years before the Wisconsin territory became a state. The collections at the Logan Museum of Anthropology are central to the curriculum of Beloit College and serve as a student laboratory and center of experiential learning.
The next campus stop is a visit to the Wright Museum of Art. Established as a teaching museum in 1894 the museum is a space for experiential learning through a critical engagement with art – one that is visual, tactile, and intellectual. Students assist in curating many of the exhibits and engage in background research and help write the wall texts. They also help design the exhibit layout, frame and hang the artwork, and create marketing and educational materials. The Wright Museum holds approximately 6,000 works of art in its permanent collection. Significant collections include American Impressionism, Modernist paintings, a collection of 19th century plaster casts, German Expressionism, and Japanese Modern prints.

Following lunch, we are off to discover more of what Beloit offers. We’ll explore other small business boutiques and stores while discovering downtown Beloit including Vintage Bliss - Found, Rescued, Reloved a leading antique and home decor store featuring the area's most talented vendors of repurposed items, vintage furniture, and more.
As always there will be a ‘surprise stop’ along the way!
Lunch Options: (Indicate your choice when registering)
- Turkey Dinner
- Port Dinner
- Chopped Beef Dinner
- Vegetable Stir Fry with Rice
- Sandwich TBD
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PLATO is partnering with the Verona Senior Center and UW Retirement Association on this travel opportunity. Pick-up locations are different from PLATO's usual trips. You will be required to fill out the 2025 Verona New Member Form (no charge) and 2025 Verona trip waiver Form. You can fill out these forms in advance or on the day of the trip.
Schedule: (Return times are approximate)
8:00 a.m. Depart Verona Senior Center, 108 Paoli Street, Verona
8:30 a.m. Pick-up (East Madison) Dutch Mill Park and Ride (East Lot)
5:00 p.m. Return Dutch Mill Park & Ride
5:30 p.m. Return Verona Senior Center
Departure Locations:
Verona Senior Center, 108 Paoli Street, Verona

East Side (Dutch Mill Park & Ride (East Lot))
Map below for those boarding the bus on east side Dutch Mill Park & Ride. Please park in the "east" lot as indicated by the arrow. (east of Arby's)

Cost: $75 per person and includes bus transportation, driver tip, admission fees, meal, taxes, and gratuities.
Seating is limited, so register today! Registrations must be received no later than noon on Friday, February 21, 2025.
Mail-In Registration Form: Print, Fill-in and Mail this Form.docx for those who wish to register off-line and by check.
Refund Policy: PLATO refunds an event fee if cancelled prior to the registration deadline. Refunds after the registration deadline are only processed if a wait-listed registrant can attend. Refunds made by check.
PLATO Membership: PLATO membership is $60.00/year and all memberships renew on July 1.
For further information, contact PLATO trip coordinator, Bob Shaw, robert.e.shaw@gmail.com , 608-255-3486.